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Planning Board Approves Final Site Plan for Future Retail Establishment

Wind turbines to be included as part of Hooper Avenue retail building construction

The Brick Township Planning Board granted their unanimous administrative approval for the final site plan of a future retail building to be located on Hooper Avenue.

The board previously heard testimony regarding the plan at other meetings, which outlined how the site will include the construction and presence of seven wind turbines on the property.

The lot, located at 2746 Hooper Avenue, will contain a retail building of just under 10,000 square feet in measurement, according to developers, and is currently under construction. The building will house a liquor store, as well as two other future retail establishments.

Jeffrey Carr, the site’s planner and engineer, stressed to board members at prior meetings that the turbines to be built at the site will be of a thin, vertical nature that will operate at a much lower level of noise than do other types of turbines.

Carr put the noise level of the future turbines at between 30 and 50 decibels, roughly less sound output than a personal conversation would make in a room. Also contributing to the decreased sound is that the turbines will not be propeller-operated, in contrast to wind turbines found in other New Jersey municipalities.

A Brick Township ordinance written on wind turbines permits a sound level of 65 decibels at adjacent property lines, and site planners assured the planning board that the turbines which will soon make their way to Hooper Avenue will comply with that regulation.

Also per law, the maximum possible height of wind turbines in the township is 125 feet tall. The ones to be located at the retail site will stand 78 feet tall.

The building, located at 2746 Hooper Avenue, is owned by Tahishi, Inc., of Marlboro, according to tax records.

J.JONES August 09, 2012 at 04:54 PM
WOW ANOTHER SHOPPING CENTER AND ANOTHER LIQUOR STORE ..JUST WHAT WE NEED ..WHAT ABOUT THE EMPTY STORES AND FOODTOWN LOT ..
2much2say August 09, 2012 at 07:44 PM
Really?, there are so many empty Store fronts. What a waste of money, time & more stores we dont need. CVS next to Walgeens stupid. I support local businesses such as Baywood Pharmacy & others these chains are a joke! Give it a rest already.
2much2say August 09, 2012 at 07:44 PM
We need Whole Foods & Wegmans
lifelongresident August 09, 2012 at 07:52 PM
That is area used to be part of the of the Metedeconk River that flows into Lakewood. And in the early 20th century it used to be cranberry bogs and farm land. Should have left the lot the way it was...and made it open space...and people wonder why it floods all the time...
Sean Conneamhe August 10, 2012 at 01:47 AM
"This is a good project."
can't say who August 10, 2012 at 02:53 AM
Boy, lots of sour grapes about anything. The owner lost hundreds of thousands with building setbacks due to the A hole Bottazi who killed the planning board three times so that his little back door liquor store wouldn't have competition. And then what does the greaseball do - he sells out to CVS. The liquor store owner has another store in Brick and and is one of the finest supporters of local charities and organizations. Be proud and supportive of the new store after what he put up with with Bottazi and crew.
Laura Mccutcheon August 10, 2012 at 12:01 PM
We need a whole foods we have to many drunks already
Vin August 10, 2012 at 12:52 PM
We have far to many empty store fronts in brick yet we continue to allow more strip malls to be built. Can we please stop this before brick looks like a ghetto?
CShorShell August 10, 2012 at 01:19 PM
First off, if the town wanted to declare this property "Open Space" it would have to purchase the property from whomever owns it. And how would the township pay for this? With TAX DOLLARS. The whole "Open Space" concept is a colossal waste of money that we do not have. Secondly, because the property is zoned for business/commercial use, the township cannot deny the property owner for building something that complies with our zoning ordinance. The only thing the township can to do to stop this from happening is to have the area re-zoned. However, this too would cost the township more money, not to mention, what would you rezone the property for??? And no, you can't zone it for "Open Space" because there's no such zone and again that brings me back to my first point about the township having to purchase the property.
Jerry Belle August 10, 2012 at 01:21 PM
We here the same refrain all the time - why don't they use empty store fronts and foodtown lot... why did the stores leave those spots, has that ever been determined? High lease rents? Poor and/or decaying construction? Costs to update or bring up to code? etc...etc... Sometimes it's easier, cheaper, and faster to build new or should we just discourage all the new companies coming here to look elsewhere? Then we can still have our empty store fronts, foodtown, and the empty lots left empty with no new ratables.
CShorShell August 10, 2012 at 01:26 PM
My third point, the township CANNOT do anything about the empty storefronts in other existing shopping centers. That is the responsibility of the property owner. Regardless of whether or not the property owner has tenants, the property owner must pay his/her taxes. As for the quantity of one type of establishment or another, the town is NOT permitted to determine that either. It's called the "FREE MARKET SYSTEM." Businesses come and go everyday and that's just how it goes like it or not. And on another note, just because the crappy picture in the article says, liquor store doesn't mean one will definitely go in there. The project is still in the planning board stage. The project still has to get through construction, which means the property owner doesn't necessarily have tenants lined up already. No business owner would be stupid enough to sign a contract this early in the game. Pretty pictures with generic labels are used all the time to help the planning board envision what the end product is going to look like. And even then, the planning board is not permitted to tell you what you're building should look like because Brick does not have an architectural board and that is something no one wants unless you want someone in town telling you what color house you're allowed to have.
CShorShell August 10, 2012 at 01:37 PM
Lastly, my 4th statement (as it really isn't a point, but more of a gripe). If I hear one more person say "we need a WHOLE FOODS" I think I may just scream. First, you can't force a company to open a store in a town it doesn't want to. What is the town going to go knock on Whole Foods' door and say, hi we want you to build a store in our town? Secondly, Whole Foods has already released a statement that they will NOT be opening a store in our town because they have already done a study and found that there isn't a market for it in our area. Now, I am fully aware of the countless people that disagree with that, but if Whole Foods doesn't think they will be successful in the area, then the aren't going to open a store here. Unless people think they can beat them into submission. Good luck with that.
CShorShell August 10, 2012 at 01:40 PM
Oh and one other point about liquor stores. As for the constant gripe about, "we don't need another liquor store or more drunks." It's called survival of the fittest, my friend. If the other liquor stores can't deal with the competition, then they will close up shop and go elsewhere, thus reducing the quantity of liquor stores in the area. And as for adding another liquor store will create more drunks....are you serious? What do you think, drunks are going to flock to Brick because they have more liquor stores to hop around to instead of bars?! Liquor Stores don't create drunks, people with drinking problems create their own problems. That's like blaming a 'home store' that sells forks for making someone obese. People really need to get passed the 'stage one' thinking. Oh I am done with my rant now.
Mommyof3 August 10, 2012 at 01:49 PM
Whole Foods & Wegmen's said they would NOT be coming to Brick because there's too much competition with Shop Rite, Stop N Shop, Pathmark AND A & P! People complain about having too many drug stores and too many liquor stores, well I say we have too many food stores! Now with the topic at hand, is this the place that's already being built on Hooper Ave that has a sign "coming soon" a liquor store? Or is this a different one??
Liqitup August 10, 2012 at 01:59 PM
The shopping center which is owned by Tahishi, Inc., of Marlboro also owns a " D class liquor license in brick which is for package store use.The owner, whom I personally know, is putting the liquor at that location along with a mini type Wawa. Why do you think there is a banner with a beer company logo on the sign at the site.
Liqitup August 10, 2012 at 02:13 PM
"then they will close up shop and go elsewhere", you cannot move liquor stores from town to town. State ABC law states, liquor licenses which was issued by a town must stay in that town and cannot be tranferred to another town.
Beefhearter August 10, 2012 at 02:30 PM
All I want to know is where is my ChickFilA?. Supposed to have gone next to Lowes.
CShorShell August 10, 2012 at 02:59 PM
Liquitup - Way to be a dick! Because I would know the details of the owner and licenses? My point was, that pretty pictures go to planning boards every day and the graphic notation of a type of business shown in a drawing isn't NECESSARILY a guarantee it will actually be in a shopping center. Unless, as it seems to be in this case, that the owner of the property is the liquor store owner. And I didn't see the sign because I go down that portion of Hooper Avenue once every couple of months. I was just trying to point out to those who don't know how planning boards work, that the pretty picture presented to the planning board is just that....a pretty picture. A property owner can make modifications to the look of the building or what goes in it without go back through the planning board as long as they remain compliant with the planning boards resolution.
CShorShell August 10, 2012 at 03:08 PM
Liqitup - Yes, sweet heart, I am fully aware that liquor licenses are not transferable from town to town, that's why if a license owner isn't successful in one location they move to another IN TOWN. Apparently you either missed where I was defending your "friend's" business or you're just illiterate. Or you just don't understand how the free market system works and that's all I was trying to explain.
Dennis August 10, 2012 at 03:12 PM
Enough with the we need Whole Foods and Wegman's. If they thought there was a market here for them, they would be here.
Vin August 10, 2012 at 05:12 PM
CShorShell - I fully understand the situation of the board and it is a very sticky situation. However it is one that we as a township do need to come to some type of resolution for. Empty buildings like we have can quickly become a very bad thing. They drive down values and become a place for people to shall we say partake in illegal activities of various kinds. Just watch the news. Its practically a daily event to see people in ghettos clamouring for empty buildings to get torn down after their daughters get dragged into them and raped. Never mind the fact that we already face some serious traffic congestion issues in many parts of town which should also be taken into account when approving these new sites This town is very quickly losing the nice town status it has through capitalizing on said reputation. And yes it is the location already being built.
CShorShell August 10, 2012 at 06:07 PM
Vin - I understand your concern. I do. But there really isn't anything the town can do to change that. The planning board can't add the question, "so are you a good businessman" to their application. I am a consultant for a very well known real estate company/developer in Brick. You'll know which one I am talking about, b/c they are the only one that has 95%, if not 100% of all of its shopping centers filled with tenants. My understanding is that the owner of these shopping centers A) rents spaces are a very competitive rate, B) takes good care of the buildings, and C) will PAY out of his own pocket to move a tenant from one spot to another to accommodate a potential new tenant that wants 2 spots. Bottom line, he's a good businessman and has good businessmen working for him. The rundown shopping centers more than likely don't have good businessmen. If I were to take a guess, I'd say their rents are higher and buildings are poorly maintained, so why would anyone want to rent from this person? The only thing we can hope for is the the poor businessman tries to sell his property to someone who knows what they are doing. The only problem there, is that usually the poor businessman wants too much money for his dilapidated property, hence why is just sits.
CShorShell August 10, 2012 at 06:49 PM
As for the congestion....I am in complete agreement that the congestion is just ridiculous. But that's a common problem for small towns. There are two different schools of thought for large scale development and planning that have been around since WWII. The first being, dense development (smaller lots and keeping things fairly tight knit). This needs to be well planned/structured, similarly to how cities are planned out, because this can lead to congestion. The second school of thought is less dense development (like in Middletown and other parts of Monmouth County) where properties are much larger and spread out, which limits congestion. However, for decades some planners have complained about what is known as "urban sprawl." These towns then sprawl into the "rural areas." And the people that live in those rural areas complain about the same things we do. What happened to our town? The farms get developed, people sell their property to developers, etc. So a decision needs to be made. Can I accept sprawl? Or can I accept dense development? I don't know that there is any simple right or wrong answer. It's more of a question about what can you live with.
Anthony August 10, 2012 at 08:10 PM
Beefhearter, closest Chick Fil A that I know of is Rt 9 in Howell. Hell of a trip, but luckily I have to drive past it everyday anyhow
2much2say August 11, 2012 at 12:56 AM
Wegmans & wholefoods Hahahaaha
2much2say August 11, 2012 at 01:03 AM
They should build different things as they did on route 9 if they are BUILDING anyway. Let's see. Liquor stores exit 91, the shopping center by the parkway, one in the shop-rite plaza, the new one, one off mantoloking & these are just the one I pass. Way too much. Geez, I can't wait to get outta Brick. It's turning into chop liver. Foodstores too many stop & shop is empty, a&p is empty, shop-rite sucks & never been to path-mark.

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