Brick Reduces Liquor License Bid Price

Minimum bid was $400,000

Interested in purchasing a liquor license? Brick has two for sale, and the minimum bid to purchase each has fallen by $100,000.

New Jersey's unique licensing law enables municipalities to sell liquor licenses – officially called plenary consumption licenses – to the highest bidder. Aside from grandfathered businesses that were licensed years ago, the number of licenses a municipality can offer is based on population. The township council originally set a minimum bid for two licenses at $500,000, but decided to reduce the minimum bid after a lack of initial interest.

"We can't sell these licenses for $500,000 anymore because of the economy, but we do have people interested at $400,000," said Council President Brian DeLuca.

The township is also facing competition in the license sale. According to Township Clerk Lynnette Iannarone, there is one outstanding "pocket license" available for sale. A pocket license is a consumption license that is owned by a private party, but not being actively used by a bar or restaurant.

"Those people might be willing to sell them for less," said Councilwoman Ruthanne Scaturro.

DeLuca said $400,000 was the "market rate" for a consumption license in a town like Brick.

Anthony October 01, 2011 at 02:54 AM
Only on this site can you see someone complain about a Rite Aid going on the lot where a liquor establishment currently sits, and in the next breath complain about the amount of liquor establishments. They want the town to refuse the zoning permits, then complain about how were being over-governed with red light cameras. Welcome to the Twilight Zone
Anthony October 01, 2011 at 03:02 AM
Let's just start with the Drum Point/Mantoloking/Old Hooper area. You've got the Red Lion, Lenape Liquors, and Spirits Unlimited. 3. In that same area you've got Grateful Bread, Jersey Farms, WaWa, 7-11, Exxon, The one by Pasquales (the name escapes me), and I'm sure I'm forgetting some.
BW October 01, 2011 at 03:02 AM
WOW! Such anger and confusion at the same time. Seriously, you really need to take a deep breath, relax, and stop drinking the koolaide and close your mind to the brain washing. I SAID the town should offer incentives to these businesses to OCCUPY already established buildings and store fronts INSTEAD over building a new building. WHen I first came to Brick, we still had dirt roads, Two Guys was the place to shop and rt 70 was desolate. Hell we didnt even have a police force per say. It saddens me to see what the politicians over the last 30 years have turned this town into. BOTH R and D have destroyed this town. Oh btw I wante to ask you, do you get a discount to dock your boat at the yacht club at Traders Cove?
BW October 01, 2011 at 03:06 AM
And in Brick Plazawe have the Mansion, Mels, River Rock Applebe's. And accross the street TGIF and the new one. And down the road we have villa vitoria and the new liquor store they are building behind Habor frieght. In the same area you have 7-11 and The one by the post diner. Your point?
Anthony October 01, 2011 at 03:09 AM
I hate to break it to you, but it's 2011. That wonderful town you described, everyone else wanted to live there too. They moved here and things changed, that's life, move on or just plain move. And in regards to your question, if I could afford a Yacht, I wouldn't live here
BW October 01, 2011 at 03:15 AM
Why should I move? You could move since you dont like what others have to say. Maybe you could find a town where everyone thinks the same, acts the same, has the same political views, dresses the same. I KNOW that would make you very happy. If you like I can help you look for just such a place. And your right, who can afford a yacht in Brick (other then Steve), cant afford the payments with the property taxes so high. The Taxes in Brick are now higher then town in Monmouth County. Pretty sad. Anywho let me know what you want to start your search for utopia. I am there for you!
Anthony October 01, 2011 at 03:37 AM
You should move because you're clearly against progress. I know of some people in Lancaster PA that would welcome you with open arms. They can always use another set of hands to churn the butter and shoe the horses.
BW October 01, 2011 at 03:46 AM
Yes! You should move there! Everyone must think the same, act the same dress the same. It would be perfect for you and you could be in charge at the barn raising's! No one said I was against progress. What I am against is over building, and turning a beautiful town into the next Lakewood or Camden, because our friend wants to build this, and this one wants that, and I want to own my own ice rink, and and and. Enough. Down the street from me they allowed someone to build a house on a 50x50 lot. McMansion from property line to property line. I am all for progress but not the type of progress that will make us look like NYC at the turn of the century! Whats next? Tenements? Keep the foodtown property, turn it into a park, with public boat ramps, picnic areas, walking trails. And before you open your mouth, we can get Green acres funds for upkeep, just like we get for windward. So you can keep your chauvinistic to yourself. And let me know when you are moving to Amish country I will be more then happy to help you move.
Brick Resident 2 October 01, 2011 at 11:48 AM
Lets all face it we have no real master plan. No town center. No push to help local restauranteurs or businesses. (sell a local restaurant a liquor license for 50k) It is a real shame for such a nice place. The administration has no vision for the town, just for finding ways to get money so they can build something with their name on it. Unless we band together whoever gets in next round will do what they want. By the way no one is talking about the new garbage trucks we will need to be buying. It just baffles me that we did not put garbage out to bid and stipulate the new company buy our old trucks and take some of the staff with them. We could also rent the facility to the company because they would need to have a place for their trucks anyway. We could have made money here and reduced our expenses. We need to band together and take back out town.
Joseph Woolston Brick October 01, 2011 at 02:07 PM
We can tell the transplants from the real residents of Brick. While we don't want the town to have an Amish flavor, we didn't want it to be like North Jersey either. Too late.
Joseph Woolston Brick October 01, 2011 at 02:10 PM
I would be thrilled if they took the Foodtown property and turned it into a park, there is more water on the property than people realize. BUT I'm afraid if Stevie and his cronies did that, he would want to charge $10 a head to use it.
Joseph Woolston Brick October 01, 2011 at 02:25 PM
I agree with you, no master plan at all. It seems the moto at town hall and not just this administration but others has been, "Give me ratables or give me death". If you build it they will come mentality, no matter what it looks like or where it's placed (Krispy Kreme). Before I shop at Lowes or Home Depot, I head to Brick Hardware first, in fact almost everything I purchase, I go to a locally owned store to do so first. If they don't have what I want, then and only then do I go to the franchised big box stores. So many of our mom and pop stores have bit the dust and I miss them. I miss General Store Unlimited the most. Always could find a present for somebody in there or an item for the house that you couldn't find anywhere else. One good note, there have been a lot of breakfast/lunch places opening up, especially on 88 East and there is some great food to be had at a couple of them. Is it too late to have a planning board that would somehow pull this town together and is it too late to try. Instead of a hodge podge town, it would be great to have some assemblence of a downtown or something except North Jersey style urban sprawl.
George October 01, 2011 at 03:13 PM
The reason you have all this mess was the lack of planning way back in the fifties and sixties.
Anthony October 01, 2011 at 09:23 PM
I've lived in Brick for every day of my life
BW October 01, 2011 at 09:24 PM
Anthony so has my husband. Your point??
clamdigger October 02, 2011 at 01:18 AM
George you're close, it's more like the 70's - 80's. this was a great town until building boom of the 80's and it was every man for himself. No one could have foreseen what was coming and before you know it, it was too late because all the TWP saw was mo money, mo money, mo money and no one was willing to put on the brakes to get things organized. Too many of our leaders have had any foresight or working knowledge of construction or the building of a community. Someone said it and I can't find it but they used the word hodgepodge and that's what this town is a hodgepodge of crap thrown about anywhere and everywhere.
clamdigger October 02, 2011 at 01:21 AM
it's also about 2 sq mi big difference.
GMA October 02, 2011 at 09:51 AM
We've been hearing for 2 years now that The Red Lion is closing.Rumors are for a Rite Aid.Do we need a Rite Aid across from a Walgreens. Whatever the reason. Lets save The Red Lion from closing.Its the only Family owned real bar,no commerical chain bar. And besides it being a bar,their food there is good!Service is good,and friendly.Yet they did fire a good bartender that was there Angela : ( . There are still many good people who work their .Save the RED! Go to the RED,and forget those other bar chains that they may want to build in the future. Just saying.
Red October 02, 2011 at 03:05 PM
yeah because all of the towns around us are bucolic paradises. I love the rolling greens of Toms River, the farms of the Point Pleasants, the meadows of Lakewood...why is Brick the only one that developed? Stupid township! Please. In case you weren't aware, there is a huge road that goes through Brick called "The Garden State Parkway" When that opened, the floodgates opened for people who owned land to develop it. If you want to stop something from being built, get a loan and buy the property. You should've taken the risk and bought the property back in the 30's like so many others did. But you didn't.
BW October 02, 2011 at 03:09 PM
Cute Red. In case you didnt know, this town has a planning board and a zoning board, who for some reason can say NO to residents who want to build on their property or add on, or even put in a pool, but when it comes to business, it is always YES. Eventually we will have more commercial property in town the residential. Then what, a million stores and no to shop in them.
Red October 02, 2011 at 03:36 PM
I don't think a no vote simply because you don't want something would hold up in court when the property owners sue them. And they would sue. And they would win. Of course, towns could buy every piece of property to stop commercial development, but I imagine you would complain about the taxes caused by that.
Kim E October 02, 2011 at 05:42 PM
The Red Lion has great food but the restaurant interior is so dated and worn out. The interior should of been improved years ago.
AJ October 02, 2011 at 08:16 PM
Right on GMA!Best place in town for prime rib,steaks,man they have the best pizza.Please support your local people.By the way I have heard Mel's closed up.
Frank Fatovic October 03, 2011 at 01:41 PM
Dated and worn out?????? How about comfortable and feel of a real family place you can never get in chain bar. When was the last time you walked into a chain bar and meet people you've known for 10, 15 or more years. Never Hapopen.
Concerned Brick Citizen October 03, 2011 at 03:45 PM
Anthony - Don't knock the Amish and their ways. They have progressed more than you could ever imagine. I grew up in Amish territory (Central PA). I worked as a teen in a unique camp run by Mennonites a short bike ride from my house. They are the best neighbors you could have.
Concerned Brick Citizen October 03, 2011 at 03:56 PM
Sean, first off all you need to be aware of projects. It would be nice if they could be posted on the township website. -- Don't always have time to run to town hall.
Brick Resident 2 October 03, 2011 at 09:03 PM
Maybe a juice bar. Brick was sued years ago and lost to a guy who wanted a non acoholic juice bar. For some reason it never opened. Isn't this where we are headed with all these liquor licenses anyway?
Concerned Brick Citizen October 04, 2011 at 05:32 PM
Funny you guys mentioned the Red Lion. Isn’t the owner the head of the BTMUA? I think so... Dock Road Beach disappeared after he purchased the adjacent property with a plan to add a street and two houses. I also believe that large Snoopy on the roof is against the township's old/new sign ordnance as well as a copyright violation. – Unless he has permission from the Shultz family.
Concerned Brick Citizen October 04, 2011 at 07:39 PM
I was told a number a number of years ago by a now former township employee that the township will grant/yield to anyone who is seeking a variance/zoning change or as Scott would say the right for someone to do as they want on their own property as this is a privilege. The township fears the risk of the backlash. He stated the township cannot afford to be sued time and time again. It is kind of an interesting twist. If you have the money you can do what you want in Brick. -- Just seek legal assistance if you are denied.
Brick Resident 2 October 06, 2011 at 12:37 AM
On that matter what happens when the town becomes the builder developer. Do the same rules apply? I am talking about the water park marina. We now will have more employees on payroll. WIll the town pay itself real estate tax as if it was a privately owned concern as part of their operating budget? Should they? Shouldn't they outsource the staffing and management to someone instead of creating more township jobs? What if it does not turn a profit? Should Brick residents pay to enter since our dollars built the thing? Are they not competing with local businesses for that almighty dollar? Dont we think it will hurt Beatons who employs locals and has a marina across the street? We are just not thinking here. If I were Beatons I would sue the township for unfair business practices.


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