Brick Reduces Liquor License Bid Price

Minimum bid was $400,000

Interested in purchasing a liquor license? Brick has two for sale, and the minimum bid to purchase each has fallen by $100,000.

New Jersey's unique licensing law enables municipalities to sell liquor licenses – officially called plenary consumption licenses – to the highest bidder. Aside from grandfathered businesses that were licensed years ago, the number of licenses a municipality can offer is based on population. The township council originally set a minimum bid for two licenses at $500,000, but decided to reduce the minimum bid after a lack of initial interest.

"We can't sell these licenses for $500,000 anymore because of the economy, but we do have people interested at $400,000," said Council President Brian DeLuca.

The township is also facing competition in the license sale. According to Township Clerk Lynnette Iannarone, there is one outstanding "pocket license" available for sale. A pocket license is a consumption license that is owned by a private party, but not being actively used by a bar or restaurant.

"Those people might be willing to sell them for less," said Councilwoman Ruthanne Scaturro.

DeLuca said $400,000 was the "market rate" for a consumption license in a town like Brick.

Concerned Brick Citizen October 03, 2011 at 03:56 PM
Sean, first off all you need to be aware of projects. It would be nice if they could be posted on the township website. -- Don't always have time to run to town hall.
Brick Resident 2 October 03, 2011 at 09:03 PM
Maybe a juice bar. Brick was sued years ago and lost to a guy who wanted a non acoholic juice bar. For some reason it never opened. Isn't this where we are headed with all these liquor licenses anyway?
Concerned Brick Citizen October 04, 2011 at 05:32 PM
Funny you guys mentioned the Red Lion. Isn’t the owner the head of the BTMUA? I think so... Dock Road Beach disappeared after he purchased the adjacent property with a plan to add a street and two houses. I also believe that large Snoopy on the roof is against the township's old/new sign ordnance as well as a copyright violation. – Unless he has permission from the Shultz family.
Concerned Brick Citizen October 04, 2011 at 07:39 PM
I was told a number a number of years ago by a now former township employee that the township will grant/yield to anyone who is seeking a variance/zoning change or as Scott would say the right for someone to do as they want on their own property as this is a privilege. The township fears the risk of the backlash. He stated the township cannot afford to be sued time and time again. It is kind of an interesting twist. If you have the money you can do what you want in Brick. -- Just seek legal assistance if you are denied.
Brick Resident 2 October 06, 2011 at 12:37 AM
On that matter what happens when the town becomes the builder developer. Do the same rules apply? I am talking about the water park marina. We now will have more employees on payroll. WIll the town pay itself real estate tax as if it was a privately owned concern as part of their operating budget? Should they? Shouldn't they outsource the staffing and management to someone instead of creating more township jobs? What if it does not turn a profit? Should Brick residents pay to enter since our dollars built the thing? Are they not competing with local businesses for that almighty dollar? Dont we think it will hurt Beatons who employs locals and has a marina across the street? We are just not thinking here. If I were Beatons I would sue the township for unfair business practices.


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