New Restaurant Approved for Brick Plaza

Joe's Crab Shack set to open in Brick

The township planning board has approved an application by Joe's Crab Shack to open a restaurant in Brick Plaza.

The application was approved last week.

The 8,600 square foot restaurant will be located where the former FedEx-Kinko's store was located in the rear of the plaza in a stand-alone building, said Township Planner Mike Fowler. The building that formerly housed FedEx-Kinko's will be demolished, Fowler said.

The restaurant will be similar to the Joe's Crab Shack location near the Monmouth Mall, said Fowler. The restaurant will feature, in addition to its indoor dining room, an outdoor "pirate ship" themed play area for kids.

"They have them in most of their restaurants," said Fowler.

The restaurant will be about 2,000 square feet larger than the building it is replacing.

Joe's Crab Shack is a franchised, chain seafood restaurant that specializes in shellfish dishes, fresh seafood and its signature "steam pots."

There are 127 Joe Crab's Shack locations nationwide. The Brick location will be the chain's fifth in New Jersey. Other restaurants are located in Eatontown, Lawrenceville, Clifton and South Plainfield.

Donna October 04, 2012 at 09:01 PM
The older generation still know and frequent mom & pop eateries. You get a better meal, home made food not food in a bag or box, and a better value. The younger generations do not know about mom & pop places. The know what they see on the television. But you are right about Pete & elda's, we go there all the time! and this too is a Mom & Pop.
john October 04, 2012 at 09:07 PM
brick does not have have high property tax.
john October 04, 2012 at 09:07 PM
brick does not have have high property tax
john October 04, 2012 at 09:08 PM
thats because new jersey people like real pizza...papa johns and dominos are terrible.
Mike October 04, 2012 at 09:46 PM
I believe one of the other patch.com town websites had an article which talked about how a lot of long time 'mom and pop' eateries were closing down, even though they were successful, because the owners children did not want to run a restaurant or store and work long hours like their parents did. So many good restaurants have closed in the past 15 years around here . . .
Daniel Nee (Editor) October 04, 2012 at 09:49 PM
Donna - Beyond ensuring the physical building in which a business is located meets zoning and land use laws, the local government really has little-to-nothing to do with what businesses open in town. The local municipal government (or planning board/zoning board) really can't micromanage the ratio of chains to locally-owned dining establishments. I think, sometimes, people have the impression that planning boards get to pick and choose which businesses get approval to open in town, however this is not the case.
brickmom3 October 04, 2012 at 10:04 PM
seems to me me someone knows someone.... this isnt normal to see so many franchices to go up in one area unless its a Urban city area, which the way things are going that what brick will be in 15 years
none of yobusiness October 04, 2012 at 11:24 PM
Papa johns and dominos do well in places that dont have good pizza. I am looking foward to trying Joes, I hope it doesn't let me down.
none of yobusiness October 04, 2012 at 11:32 PM
@mike I wouldnt call the pizza at Via Roma III on rt 8818 bad. I also wouldnt call it American pizza its neapolitan Ive been to Naples and its quite similar.
Joseph Woolston Brick October 04, 2012 at 11:41 PM
Please don't say it's going to be a Sonic, the one below Lacey Twp is AWFUL. I had heard so many great things about Sonic and then I went to the one down there and have been there three times and it was garbage. I usually give a place three chances before I write it off. I will never waste my money there again!
Joseph Woolston Brick October 05, 2012 at 12:04 AM
There no reason why the big places and the mom and pops can't coincide together because, if you have great food and decent prices people will go to either. For example I have discovered the hamburgers and fries at Cervones Pizza on Rt 88. Go compare their burger for $4.99 against McDonalds if your in for a fast burger, there is no comparison! You get a burger and fries for $4.99 as Cervones that's just not the burger price like McD's. Cervones burger is very large and a good helping of fries compared to that measly piece of crap McD's is serving and Cervones is done over a grill that gives it that backyard BBQ taste. It would take at least 4 or 5 pattys from McD's to make one Cervone burger. Now say you just have that hankering for a bunch of fries, that's when you head over to Tony's Pizza on RT88, their fries beat Cervones and McD's, in fact their fries remind me of McD's when McD's had good fries. Then there's the little breakfast/lunch place on 88 that has cars parked all the way down the side street as their parking lot is usually full, I forget the name of it, it's packed like sardines almost everyday,and has really good food. Of course there"s the grand daddy of them all, The Rainbow, great food, great service, great prices and hard to get in to at times. All these places are owned by local people. How about In and Go on Midstreams Place for subs! Sorry Jersey Mikes, but they make subs like you used to.
Joseph Woolston Brick October 05, 2012 at 12:29 AM
We had an opportunity to have a Strand like theater in this town and the opportunity was blown. The Strand is a grand old theater built in the 20's and at first was not a movie theater but a vaudeville/stage show theater only, it was actually a theater where they tried out Broadway shows before they opened on Broadway (Jerry Lewis worked at the Strand way back when), the movies were added later as were the screen, pipe organ and the projector to show silent films. Building something like that in Brick would cost millions that we don't have, BUT the old Brick Plaza theater, the original movie theater in Brick, was built to have mini stage shows but none were ever done that I know of. There was a small stage and fly loft behind the screen which could have been expanded, if I remember right it sat almost 2,000 people before it was twinned. It would have been perfect for a cultural center and would have cost less than building a whole new place, we TRIED in vain to save the place, but greed does things to people and we met with the owner to try and persuade him to save the building, and the answer was a big NO, (actually he was one of the biggest dicks I've ever met in my life) Town hall wasn't interested either, it sure would have made a nicer cultural center than that piece of crap place they have now on Chamberbridge. Typical Brick!
Joseph Woolston Brick October 05, 2012 at 12:35 AM
Calling that thing that Papa Johns and Domino's sells a pizza it's like having a painting of Honey Boo Boo's mom and calling it the Mona Lisa.
Joseph Woolston Brick October 05, 2012 at 12:40 AM
Actually it's not in Brick, BUT there's a place in Point Beach called Coal Fired I believe and I had the best pizza of my life there. It's on Arnold Blvd but hidden a little as it's off the street where an alley used to be. Give it a try you won't be disappointed.
08724 October 05, 2012 at 01:23 AM
I just ate there last night in eatontown. Friendly staff, nice bar but I'd rather eat the fish sandwich from McDonald's than eat there. My question is how can a place like this open up here in brick when there are so many "real" seafood places all over our shore area? Wings are wings but getting quality seafood means no chain restaurants.
Glenn October 05, 2012 at 01:39 AM
Pizza, you want great pizza? The 2 best places in Brick are within a 1/4 mile of each other and just blocks from our house. The best are Brick Oven and Danino's, both on Mataloking Rd. near the American Legion.
ROSE October 05, 2012 at 03:07 AM
What difference does it make as to what kind of business it is. Restaurant hair salon or retail store it is still bringing new jobs to Brick and people to go there.
Jean October 05, 2012 at 04:28 AM
Go yo Famous Daves for Chicken & Ribs
KC October 05, 2012 at 05:57 AM
Re: Planning Boards. They DO have the option and responsibility to make sure a building is in keeping with the overall tone of a given town. Our planning board was clearly asleep when they approved Auto Zone. Auto Zone was refused a license to operate in Connecticut based on their failure to keep in harmony with the existing town structures. Google it if you like. Let's hope this new restaurant is a better neighbor than that ugly orange box Auto Zone that I will never miss an opportunity to rag on.
Bob October 05, 2012 at 08:23 AM
Tommy's Coal Fired Pizza near Staples on Rt-70 is also great!......very thin & crispy!
2much2say October 05, 2012 at 11:39 AM
I agree with Donna 100%
Xavier October 05, 2012 at 12:29 PM
Interesting. Two almost identical word-for-word comments under different names. One shortly after the other. Donna 1:44 pm on Thursday, October 4, 2012 Chickentown? I'd have to say go to Chicken and the sea if you want ribs or chicken, anything for that matter. Their food is much better, the quality and freshness can't be beat, especially by Chicken town's greasy slop. Kristen A 1:49 pm on Thursday, October 4, 2012 Chickentown? I'd have to say go to Chicken and the sea if you want ribs or chicken. They have a much larger menu and I think their food is much better, the quality and freshness can't be beat. They have a lot of good loyalty rewards and specials too. Always a good deal and an excellent meal!
Joseph Woolston Brick October 05, 2012 at 01:18 PM
Remember it's not only Brick residents that are eating at these place, it's other people coming in from other town spending their money in Brick, in theory this helps keep our property taxes down. But remember that's a theory.
Donna October 05, 2012 at 03:17 PM
your right, what about all the new traffic? we have terrible traffic patterns as it is, from lack of planning back in the day when Brick was rural. I think taxes will rise to compensate for more road work to compensate for the influx and wear and tear. I think too if your coming to Brick to have a meal you will spend money in that establishment and probably go home, so the only revenue gained will be for that particular establishment and then of course the state sales tax. Doesn't help us in Brick,does it?
squanto274 October 05, 2012 at 07:52 PM
Mike- have you tried Deninos on Mantoloking Rd? Thin crust and really good!
squanto274 October 05, 2012 at 07:53 PM
Joseph- I think you're talking about Coal House
jim A October 07, 2012 at 10:25 PM
so these are the jobs that are being created...
squanto274 October 07, 2012 at 10:33 PM
Donna- should we close down the movie theater since its owned by Loews? This is by far, the dumbest comment posted. When I take my family out, we eat dinner then maybe hit a movie and get dessert after. I support 3 places in one outing. The places gain revenue, employing all those people and then those places pay money in taxes which the town gains revenue from. Small minded people like you should buy frozen dinners, stay him and eat them in front of the TV and wish to bring back the "good old days."
squanto274 October 07, 2012 at 10:34 PM
what else would you like in suburbia- a power plant or manufacturing facility? Watch all the NIMBY posts then!
WMS826 October 08, 2012 at 01:11 PM
More head shops opening up. Lets close down the adult bookstore across from the Kindergarten building first before we revel in more chain restaurants with their frozen prepared foods arriving here.


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