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Brick Residents Go Wild for Wings

Hungry crowd lines up outside township's newest restaurant

Hungry Brick residents started lining up outside the township's newest restaurant around 6 a.m. Monday for a chance to win free wings for a year.

The first 100 customers in the door of Buffalo Wild Wings, which opened its Brick location Monday on Hooper Avenue, won a coupon book filled with vouchers for six free wings a week for a year.

But free wings weren't the only reason people went to the restaurant Monday. The next closest location is in Eatontown at the Monmouth Mall, roughly 45 min away.

"We are known for three things: beer, sports and wings,” Host and To-Go Manager Chuck Wilkins said. “We have a 200 inch projection TV, five 80 inch TV’s and eight 60 inch TVs. We also carry all sports packages and show everything from the Super Bowl to the weekend golf match, as well as all in between. We will also have all pay-per-view events with no cover.”

Along with its array of TVs, the restaurant boasts 30 beers on tap and 16 different flavors of wing sauce ranging from the mild Sweet BBQ to the extreme Blazin’. (Blazin’ comes with a warning “Keep away from pets, eyes and children.”)

They also have four dry rub flavors if you enjoy dry wings or ribs.

BWW is looking to become a positive member of the community as well, staff said.

They will host “Eat Wings, Raise Funds” nights for local charities.

Volunteers with charitable organizations can pass out flyers, and for every flyer turned in on the day of the event, ten percent of the party's bill will be donated back.

Along with fundraiser nights, the restaurnts plans to sponsor local teams as part of its “Home Team Advantage” program.

Currently, they are a sponsor for the Brick Township Police softball league.

"We love Brick," said General Manager Martin Jacoub. "I am from this town and I know we are going to be a good fit here."

“We are looking forward to becoming a part of the community and bringing Brick a new experience,” Jacoub said.

By 6 p.m. there was a 45 minute wait to get inside.

“If you are looking for somewhere to hang out with your friends and watch some sports, we are for you,” Wilkins said.

"Brick has gone wild," Jacoub said.

The Brick restaurant is a franchise owned by AntSul GROUP, LLC. The location takes the space of the former Blockbuster Video location in the Kennedy Mall shopping plaza.

BWW is open Sunday through Wednesday from 11 a.m. to 1 a.m. and Thursday  through Saturday from 11 a.m. to 2 a.m. Happy hours run from 4-7 p.m. and 10 p.m. to close Monday through Friday, and include drink and appetizer specials.

jorge matos May 22, 2012 at 11:45 AM
I love my town and are glad you guys are here. Can't wait to see the UFC events.
Catherine Sansivieri May 22, 2012 at 11:51 AM
Isn't that Brick Blvd., not Hooper Ave?
Catherine Sansivieri May 22, 2012 at 11:52 AM
My error.....I guess it's the corner of old hooper and Brick Blvd?
Chief Wahoo May 22, 2012 at 11:54 AM
Bricktucky is way too easy on this one.......LOL
Mark Story Jenks May 22, 2012 at 12:01 PM
I think there was a go-go bar in that location, many moons ago.
Joseph Woolston Brick May 22, 2012 at 12:04 PM
Why did I look at the food pictures at 8am. The wings look fantastic and did you see the size of the burger! Going to be a long wait till 11am for me!
Mr. Smith May 22, 2012 at 01:15 PM
There was a go-go bar Tavern on the mall.. Wings until 2 am now they can come from point pleasant when the bars close at midnight. They can cause problems here in brick. The saving grace will be they have to go through two red light camaras to get here. But I do love BWW and the blackened chicken salad us the best......Good Bye Applebees
Jersey Joe May 22, 2012 at 02:16 PM
The next nearest one in Eatontown 45 minutes away?? It's just off exit 105 on the Parkway. If the seniors in this town drive there, then 45 minutes makes sense. Otherwise, less than 30 minutes tops.
MILITANT ANTI-THEIST May 22, 2012 at 02:32 PM
yet another corporate assembly line chain restaurant to make every town look the same... and this calorie hut will make the disgusting bodies my eyes have to endure at brick beach even harder to look at. welcome american idiots, stop in... eat some grease, drink some alcohol and idolize grown men playing sports on the television. wear your eli manning jersey and tell the fatso at the table next to you how you rocked in high school football.... hee
Daniel Nee (Editor) May 22, 2012 at 02:53 PM
The actual address is 2770 Hooper Ave., but yes, it's at the corner of Hooper and Brick Boulevard.
Sarah Dono May 22, 2012 at 03:10 PM
hey militant - if you get a lobotomy, all your problems will be solved. and we won't have to listen to you!
Joseph Woolston Brick May 22, 2012 at 03:15 PM
Mark if I remember right it was called the Tavern on the Mall, I was way to young to go there and there was a rumor that the "family" owned it. I remember one story about the place that made me so scared of it, that I would run past it when I was a kid. The story goes, a woman and her boyfriend went into the place and were never seen again, I remember all the kids in school talking about it, how their cars had been found in the parking lot and not a sign of them. I don't think they were ever found. If you go into the APP archives you might find the story, I think it happened in the 60's and the archives may not go back that far. For some reason the name Rose just popped into my head.
Joseph Woolston Brick May 22, 2012 at 03:22 PM
Tried researching the story on Google, can't find anything, but I found one hell of a bargain! Anyone want a slightly used book of matches from Tavern On The Mall? Only $2.74 plus shipping (which costs more than the book of matches LOL) http://www.ebay.com/itm/1970s-Matchbook-Tavern-Mall-Kennedy-Mall-Brick-Town-NJ-Ocean-Co-/190623894181
The Liberal Crusader May 22, 2012 at 04:50 PM
I'm sorry, but I'm not lining up at 6 AM to get 6 free wings every week for a year. What's that save me, $5 per week? I'd rather go to a smaller non-chain bar and let them have my hard-earned money.
Robert May 22, 2012 at 05:22 PM
This is one stupid article.......
KC May 23, 2012 at 02:43 AM
If chickens had wings they would fly.
Don Mulvey May 23, 2012 at 11:24 AM
Well just what Brick needs is another eatery/drinking hole. As far as the line to get "free" wings, give me a break. So every week you are going to this place to get your 6 free wings and then go home I doubt it. If I go there I'll wait until the novelty wears off in about 3-6 months, then try it out before they close up and leave another vacant store.
Hollowman May 24, 2012 at 04:28 AM
I love the negativity of people on here. Short of handing out free houses, money, or cars, some people would never be happy, and even then would most likely complaint about the house style, selection of bills, or sedan vs coupe options. get over yourselves! All business should be welcomed, if its not your style, don't go there. Don't like wings? Don't eat them. Don't like sports? Don't watch it. But why think anyone else should immediately bow to your views of proper dieting or entertainment?? Has the internet really made people this arrogant and self absorbed????
Mark Story Jenks May 24, 2012 at 08:17 AM
Some of them, sure. But not all of them.
Andy Pat May 24, 2012 at 11:39 AM
The Tavern on the Mall was built, owned, and operated by Joe Milza in the early 60's. Not "Family" owned, but some hoods hung there. One fellow was Jimmy the Brush (a bookmaker connected to a North Jersey crew). There was a couple that disappeared having last been seen at the Tavern. Rumor has it the man was a mob associate while the woman was in the wrong place at the wrong time. She was the sister of a man who is prominant in Brick politics to this day. Rumors also included heavy equipment moving the night of the disapearance at night at the construction site of Two Guys (Kohls today) with the concrete floor poured the next day. The Tavern became a go go joint in the early 80's.
Kristen Vander Drift May 31, 2012 at 02:28 PM
It's highly doubtful that they'll come here considering the fact that seaside bars are open until 4 AM and any bar in point that has a max capacity less than 200 can stay open until 2 AM.
Mark Story Jenks May 31, 2012 at 03:09 PM
I knew there was an interesting story about that place, but couldn't remember too much. Thanks for refreshing our memories. Tavern On The Mall is where I first met Maria, the bartender. Then she tended bar at Peterson's Riviera Inn for many years and is still at that location (as far as I know) but the place changed hands a few times and is now called River Rock Cafe, or something to that effect. What Norm was to Cheers, I was to Peterson's. But not as chunky.
ricardo alberto namias September 21, 2012 at 12:48 AM
my grand parents owned the tavern on the mall ... Albert and Sixta... he won the lotto and opened that place up
jim January 29, 2013 at 02:57 AM
i grew up working in the kitchen at the at the "tavern"
jim January 29, 2013 at 03:07 AM
the entertainment capital of the jersey shore

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