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Brick Burger Joint Expands, Builds Business on 'Different' Kind of Meal

Entrepreneur banking on prime location and prime burgers

When the owners of Brick's Burger 25 sat down to map out their concept for fresh, fast-casual food, they didn’t plan on opening up three locations within one year — but sometimes you can’t control what falls on your plate.

“Sometimes you have to be aggressive,” said Andre Braxton, an owner of Burger 25.

He said the company opened its first location in May 2011 on Route 70 in Brick, and the second location opened up on in November 2011, on Route 9, in Bayville.

On June 18, Burger 25 will once again open its doors at its newest location in Toms River.

“We’re on a shoe-string budget, and somehow we’re pulling it off,” Braxton said.

Shortly after opening in Bayville, Braxton said he planned to spend the next year growing the business. But then he received a phone call from the landlord of Island Café on Route 37, in Toms River. The landlord notified Braxton that the café would be going out of business, and wanted to offer him a chance at the prime location. The landlord was a frequent customer of Burger 25 in Brick.

Having only recently opened the franchise’s second location and feeling strapped for cash, Braxton said he originally turned down the offer.

But then the next day he took it.

“We had just opened up in Bayville, and we’re a self-financed business,” Braxton said. “We don’t have a million dollars in the bank — we’re regular, individual guys.”

Burger 25 employs six to 10 people at each location, Braxton said, including managers.

Burger restaurants might seem like a dime a dozen, with close by names such as Cheeburger Cheeburger, Five Guy’s, and fast-food chains like Wendy’s, McDonald’s and Burger King. But Braxton said the fast-casual concept of Burger 25 is unlike any other burger restaurant out there — “We’re not better, we’re just different.”

Burger 25 offers customers hamburgers that taste like steak on top of fresh baked bread. “The bread is the first thing you bite into,” Braxton said. “You could have the best meat, but if the bread is crap, the meal is crap.”

The burgers are made out of fat, chuck and brisket. There are 25 different types of burgers listed on the menu, and the restaurant also offers chicken, pot roast, pulled pork, cheesesteaks and salads.

“Everything is made from scratch,” Braxton said. “Nothing comes out of a bottle.”

Braxton said the Toms River location is indeed part of the brand’s overall expansion process — however the company is taking it on a case-by-case basis.

“We’re no better than any other burger place,” Braxton said. “We’re just trying to get people away from the drive-thru.”

~

If You Go:

Burger 25
905 Route 70, Brick
(next to Dunkin Donuts)
732-785-0025

JHill May 25, 2012 at 11:36 AM
Went there before--burgers are very good and prices are reasonable!
tomuch May 25, 2012 at 12:27 PM
Like the sweet potatoe fried & dont get me wrong the burgers taste good, But when the burgers grease dripped down my hand.... Kinda turned me off, Staff was really nice was very clean, But will not return again Sorry
The Liberal Crusader May 25, 2012 at 12:46 PM
Research...Cheeburger Cheeburger in Brick is out of business.
J.JONES May 25, 2012 at 03:58 PM
Tomuch ..your correct I was a mess after eating the burger nice size,price ok..but very oily.... I will not return..sorry..
john giantonio May 25, 2012 at 05:49 PM
we like it there ,we will go back !!! what happened to cheeseberger ??? i think that parking lot next to shop rite killed them ???
Mom3brick May 25, 2012 at 06:04 PM
John G I think you are talking about a a diffrent burger place " cheeseburger cheeseburger" This is NOT the same place. This one is near Rt 70& 88 where the circle use to be years ago . ( there is a DD & pool Billiard near this one) NOT in the shop right parking lot
lifelonginbrick May 25, 2012 at 07:17 PM
I have been meaning to try this place. My parents went there and gave it a thumbs down because everything was too greasy and there was so much 'stuff' piled on the burgers it was like eating a 'topping' sandwich. I'm a total burger purist so their review kinda put be me off the place. I like plain burgers with just good juicy meat and a toasted buttery bun, little ketchup maybe a pickle and thats it. It's all about the meat. I'm still going to try the place to see if how their 'basic' burgers are. I'm dating myself but I would kill (or at least injure) for the burgers I used to get in the cafeteria in the old Britts/Bamburgers (it's now the A&P). Anyone remember that place? The burgers were hot off the grill with a perfect toasted bun and the best crispy fries.
john giantonio May 25, 2012 at 07:47 PM
mom3brick, yes i know i was talking about the cheeberger place next to shop rite, we also went there and thought it was good, and we went to the one at the intersection of 70 and 88 also good , thanx for repluing !!! :-)
The Liberal Crusader May 26, 2012 at 12:11 AM
I'm certain that Cheeburger didn't last because the service was absolutely atrocious. I loved the burgers and gave the place multiple chances, but couldn't justify it any more because of the service.
J.JONES May 26, 2012 at 03:32 AM
A burger from 25 Cheeseburgers and a bag of fries from 5 guys..and a newspaper cause you will be sitting ??
Creedence May 26, 2012 at 03:43 AM
I tried this place twice and they got the order wrong both times. I was the only customer the second time and they still got it wrong. I wish them the best but they will never get my business again.
lisa May 26, 2012 at 12:01 PM
Love this place. Love a juicy burger and my husband loves the burgers but especially the pulled pork and the bread itself. Also, am sure if you want a stripped down burger they would accommodate. My only suggestion is carpeting doesn't work for me in restaurants. I would have went with the whole retro feel and used black and white checkered tile throughout the place.
Cedarwood Park May 29, 2012 at 02:48 AM
I have been to all the local burger places. Five guys is good if you like everything peanut flavored. Their prices are a little high, not much diversity, and greasy. Cheeburger Cheeburger had an issue with service. Burger was good, price OK but service was to be drastically improved. I guess that was their fail point. Burgers 25 seems to be the best of all worlds. Their selection is amazing. Something there for everyone. All food is fresh made and juicy. Yes, they have a lot of topping but isn't that what you pay for? Service is pretty good. Pricing is average. Also been to Bobby's Burger Palace in Eatontown. Hands down, Burger 25 has them beat. Bobby's is way too expensive and a very minimal menu. If you want a good burger that is juicy, fresh and affordable, I feel Burger 25 fits it all. Good luck with your expansion!
beeflovr June 04, 2012 at 01:52 PM
NO way!!bobbys was the best by FAR NOt all goopy & geasy like the rest... Ya get what u pay for at Bobs, Fresh lean mean not slop of condiments covering the poor quility of the meat like the rest of them... BTW Notice Cheeseburger Cheesebuger by shoprite was closed already... Disapointed they way better then 25 bugers by far...
Stephen Mader June 20, 2012 at 01:26 PM
All this burger talk is making me hungry................. Where is my White Castle Brick!!!!
George June 20, 2012 at 01:36 PM
"The burgers are made out of fat, chuck and brisket." That first ingredient tells you why they're "juicy." Ugh -- get the lard out!

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